Sasha had been "starting" her agency for almost a year.
She had a business plan on her third rewrite, a domain name, and a Notion doc with 60 pages of research. What she did not have was a legal entity, a bank account, or a single paying client.
What we changed
We started with Module 1, Idea Validation. Sasha ran the worksheet against four people in her network. Two flagged her offer as "I would want that." One booked a call to discuss it further. That one call became her first client.
By the end of Module 4, the LLC was filed and the business bank account was open. By Module 6, she had a signed Client Services Agreement drafted from the fillable doc. By Module 9, her homepage was live, one page, one offer, one CTA.
Where she is now
Three clients on a $3,500 monthly retainer, a Daily Operating Rhythm she runs Monday through Thursday, and time on Fridays to work on the business instead of in it.